If you’re building an online business, you already know how much there is to learn—websites, offers, content, social media, email marketing… the list goes on.
But there’s one thing that makes all of it work better and faster:
Most new entrepreneurs either skip this step or rely on guesswork, only to end up stuck—pouring time and effort into content, products, or marketing that doesn’t land.
If you’re serious about building a business that grows fast, connects deeply with your audience, and converts consistently, this is where you start.
Before you build a product, launch a service, or post on social media, you need to know:
Who you're speaking to
What they want
What motivates them to buy
Where they spend their time online
This goes beyond basic demographics. You need a clear picture of your ideal customer’s income level, pain points, goals, and social media behaviour.
When you get this right, everything else falls into place—offers are easier to create, messaging becomes magnetic, and sales start to flow.
To make this easier for you, I created Capri—an AI-powered tool that helps you build your customer persona in minutes.
Capri takes the guesswork out of customer research. Just input a little information about your product or niche, and Capri will:
Generate a full customer avatar
Identify key demographics and income levels
Pinpoint which social media platforms your ideal customer uses
Reveal their goals, struggles, and buying behaviour
Suggest marketing angles that speak directly to them
Whether you’re just starting or refining an existing offer, Capri gives you instant clarity so you can move forward confidently—with a strategy that’s built on solid insight.
Capri is available right now at our Online Shop. It’s a simple tool with powerful results—and it could be the one thing that takes your business from slow and scattered to focused and growing.
Capri is just one of the tools we cover in the Online Entrepreneur Membership—our monthly programme designed to help beginners build income-generating online businesses from the ground up.
Inside, you'll get:
Monthly live training sessions
AI tools
Full access to our beginner-friendly courses
Guidance on websites, content, SEO, marketing, and strategy
A community of entrepreneurs on the same journey
If you want to build faster, with expert guidance and ready-made tools—this is your next step.
Membership Groups offer the best way to learn and grow wealth, income and lifestyle.
There are 3 levels to choose from upgrading is easy.
Online Entrepreneur Membership - is for those wanting to set up an online business and takes the member through creating a website; setting up SEO; content creation and social media marketing. Groups meet on the 1st Tuesday monthly.
Zero to Millionaire Membership - provides access to everything in the Online Entrepreneur Membership plus it goes through how to build a wealth foundation in property; shares; cryptocurrency; gold and silver. Groups meet on the 1st Monday monthly.
KNI Mastermind Membership - provides access to everything in the Online Entrepreneur and Zero to Millionaire Memberships plus it provides advanced investing strategies and strategic investing. Groups meet on the 1st Wednesday monthly.
There are added bonuses such as Market News & Strategies and Joint Venture Opportunities.
You owe it to yourself and your family to build wealth, income and lifestyle starting today